Naimish M. Parekh’s Resume

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3 & ½ Yrs. Leading the design, development and marketing of new products

9 Yrs. Excel in liaising between business and technical areas to achieve on-time, on-budget and on-spec project completions. Able to merge customer and user needs with business requirements, budgetary restrictions and logistical considerations to meet project deliverable.

Skills

·       Product management

·       Cost and Quality Control

·       Point of sale POS software/POS

·       Team Work

·       Negotiation

·       Project management

·       Resource Management

·       Troubleshooting

·       Business analysis

Experience

July 2018 – till date

Product Manager / NSDL Payments Bank Ltd., Mumbai

Define and implement the product strategy & roadmap for the merchant acquiring business. Gather and prioritize merchant/ client requirements.

Develop core positioning and messaging for the product.

Define & size market segments. Analyze the merchants available in the market to identify and recommend potential targets with whom to cultivate business relationships including an assessment of proposed tie-ups with internet-based merchants (for online transactions) to build an eco-system of profitable merchant establishments, online & offline.

Develop and implement necessary processes & procedures for all merchant related activities including but not limited to KYC documentation for merchant sign-up to ensure compliance with regulatory requirements, POS terminal set-up and activation including testing thereof, updating of merchant information on timely basis, processing of reconciliation, settlement, refunds, charge backs etc. and liaise to provide high standard quality service to all merchants.

Define go-to-market plan and monitor progress to promote revenue growth, drive profitability and growth of the portfolio. Ensure sales force training.

Alignment of sales tools and sales processes.

Develop and implement targeted merchant campaigns to create visibility and increase acceptance of NSDL payments options.

Monitor merchant transactions/ volume, compile relevant MIS reports and formulate appropriate merchant retention strategies to minimize attrition.

April 2017 – June 2018

Sr. Manager / Kotak Mahindra Bank Ltd., Mumbai

Managing the entire product cycle from beginning to end

Drive application development for special projects

Co-ordination & implementation projects in collaboration with other departments

Ensuring all terminal applications are certified for MTIP, ADVT& ETED with VISA, MasterCard and NPCI and compliant with RBI requirement of TLE/UKPT/Pin Prompt

Co- ordination with vendors for link migrations and new links establishment for acquiring business with vendors and merchants

Support on production issues related to terminals, network etc.

Handling Merchant payments

Coordinating with terminal vendor for Bugs

Generate MIS reports

October 2010 – April 2017

Manager / Axis Bank Ltd., Mumbai

Analyzing market segments, product potential, promotion, marketing and networking

Forecasting, budgeting and accounting of products

Managing the entire product cycle from beginning to end

Drive application development for special projects

Co-ordination & implementation projects in collaboration with other departments

Ensuring all terminal applications are certified for MTIP, ADVT& ETED with VISA, MasterCard and NPCI and compliant with RBI requirement of TLE/UKPT/Pin Prompt

Co- ordination with vendors for link migrations and new links establishment for acquiring business with vendors and merchants

Support on production issues related to terminals, network etc.

Handling Merchant payments through MAPS handling production issue of MAPS

Coordinating with terminal vendor for Bugs

Generate MIS reports

February 2010 – October 2010

Product support Engg. / ICICI Bank Ltd. (Pilot Commercial Services), Mumbai

Responsible for end to end managing ICICI Base24-PoS PoS Terminal Certification (Base24 / MasterCard / Visa)

Performing SIT for New Terminal Application Release

Simulating & troubleshooting of production issues

Handling Base24 Files (PTD, PTLF, HPTC, AMPF, etc)

Analysing terminal de-bug & Base24 audit

Coordinating with terminal vendor for Bug fixing

Monitoring NAC installed & troubleshooting

IEN View installation & support Co-coordinating with different teams

Co-coordinating with internal teams (Operations & Technology) for conducting UAT of various products

Generate MIS reports

Conducting Training Sessions for service providers for new POS terminal application release

June 2006 – august 2009

Level2 Engg. / Wipro Infotech (ItSource Indiatech Pvt. Ltd.), Mumbai

Responsible for end to end managing HDFC Base24-PoS

Coordinating for PoS Terminal Certification (Base24 / MasterCard / Visa)

Performing SIT for New Terminal Application Release

Simulating & troubleshooting of production issues

Handling Base24 Files (PTD, PTLF, HPTC, AMPF, etc.)

Analyzing terminal de-bug & Base24 audit

Coordinating with terminal vendor for Bug fixing

NAC installation & troubleshooting

IEN View installation & support

Co-coordinating with different team Generate MIS reports.

Conducting Training Sessions for team members

Achievements

March 2017 – New MPOS product MPAY (Paynear)

Successfully launched, Sold and activated 5000 devices PAN India in a month’s time

October 2016 – SmartEDC

Successfully launch new Mobile POS device – SmartEDC with Mumbai Traffic Police

Axis Bank acknowledge the efforts with an award

December 2015 – NFC

Completed the development for accepting NFC cards on EDC terminals

Axis Bank acknowledge the efforts with an award

November 2015 – Mvisa

Completed the development and successfully launch – MVisa (QR code based card acceptance solution)

Axis Bank acknowledge the efforts with an award

November 2013 – RBI Mandate implementation on field

Completed the roll out of application with RBI mandate for all terminal models (7 different models and more than 150,000 terminals on field) of Axis Bank Ltd.

June 2013 – RBI Mandate Application development and certification

Development of the application with RBI mandate completed.

July 2012 – MPOS device

Completed the development, certification and successfully launched Mobile POS devices – First time ever in India

March 2012 – RuPAy card acceptacne

Completed the development of application to accept RuPay cards -First time in India

Education

June 2013

P.G.D.E.B. / Welingkar Institute of Management, Mumbai

Specialization – E-Business

MONTH YEAR

C.E. (Eqivalent to B.E.) / I.M.E.(India), Mumbai

Specialization – Mechanical engineering

Personal Details

Date of Birth: 3rd July 1982.

Sex: Male

Nationality: Indian

Marital Status: Married

Professional Area Industry: Banking, Point of Sale – Merchant Acquiring

Languages Known: English, Gujarati, Hindi and Marathi